Guides / What is GEO (generative engine optimization)?

Growth

What is GEO (generative engine optimization)?

When buyers ask AI "who are reliable suppliers", GEO decides whether it mentions you.

GEO (Generative Engine Optimization) is the practice of getting cited and recommended by AI answer engines — ChatGPT, Gemini, Perplexity, Google AI Overviews. If SEO is about ranking in the results list, GEO is about being named inside the answer.

Why exporters should care

More overseas buyers now ask AI directly: "Who are reliable LED lighting manufacturers in China?" The AI synthesises what it finds and recommends a few suppliers. Being mentioned is a new, free inquiry channel; not being mentioned means you are invisible on it.

How GEO works

• Clear, factual structure — headings, lists and Q&A that state who you are, what you make and your credentials, so AI can extract and cite you.
• Entity consistency — keep company, brand, product and domain consistent on-site and off, so AI attributes facts to you.
• Structured data — Organization, Product and FAQ JSON-LD so machines can read it.
• Authority and mentions — appear in sources AI trusts (industry media, directories, Q&A).
• Multi-engine coverage — produce citable content and monitor your standing across AI engines.

GEO with Waimaoniu AI

Waimaoniu AI has a GEO center that produces content built to be cited by generative engines and monitors whether — and how — you are mentioned across AI platforms. SEO captures today's traffic; GEO captures the traffic that is shifting to AI. Do both.